Top 5 Social Apps in Ukraine Q4 2022

In Q4 2022, the top social apps in Ukraine displayed diverse trends in downloads, active users, and revenue. Here’s a closer look at the performance of TikTok, Повітряна тривога, Instagram, Facebook, and Дія.

TikTok experienced significant growth in weekly revenue, peaking at approximately $332K in the week of December 19. Weekly downloads saw notable increases, culminating in around 247K by the end of December. Active users also trended upward, reaching nearly 7M in the final week of the quarter.

Повітряна тривога demonstrated a fluctuating pattern in downloads, with a high of about 255K in mid-October and a subsequent dip, then rising again to 144K by late December. Active users followed a similar trend, peaking at around 2.95M in mid-October and closing the quarter with 2.85M.

Instagram maintained steady weekly downloads, with a peak of roughly 116K in the last week of December. Weekly revenue remained modest, with minor fluctuations culminating at about $223 in mid-December. Active users saw a slight decline overall, ending the quarter at around 6.9M.

Facebook showed consistent weekly revenue growth, reaching up to $1.9K by the end of December. Downloads increased steadily, peaking at approximately 84K in the final week. Active users remained relatively stable, ending the quarter with over 11.7M.

Дія had a consistent download rate, with a peak of around 77K in the last week of December. Active users showed some fluctuation, peaking at nearly 2.6M in late October and ending the quarter with around 2.2M.

These insights come from Sensor Tower, where more detailed analytics can be found.